DMOs should focus on web initiatives

I read a post today by Joe Buhler about the Caribbean Tourism Organization and the excellent job being done by Vincent Vanderpool-Wallace. The part of the post that resonated the most with me is the following quote: “What I also applaud him for is the strong focus on web based initiatives to get the message out and stimulate market demand. It is today the most effective means of communications with any audience. Also, the tight integration of information with a direct online booking functionality for the entire region will only increase the effectiveness of effort and improve the ROI of... Read more »