By Scott MacGregor Director of Marketing and Client Services Search Intelligence Search Engine Marketing (SEM) is now a serious marketing consideration for travel marketers with three-fifths of all online travel shoppers reporting that they rely on search engines as their research and planning resource (source: PhoCusWright). Clearly, search engine visibility can be a major determinant [...]
I’ve been asked recently how sustainability impacts local tourism and how local tour operators can benefit from the latest initiatives around economic and environmental sustainability. For many local tour operators, the questions surrounding sustainability usually focus on costs and impact on profits. For example, what can a tour operator do to be environmentally active and [...]
The Tips from the T-List Wiki is now live and ready for submissions. To submit your content to the book, please visit the Wiki. Once your registration is approved, you will be able to post and edit your submissions at your discretion.
I am happy to report that the “Tips from the T-List” project is well under way and we are already receiving submissions. So far we have received submissions from France, the U.K., Netherlands, Canada, and the U.S. Many of the submissions are excellent, but we would remind contributors that the purpose of the book is [...]
Here is a sneak peek at the cover for the “Tips from the T-List” book that I am publishing for the upcoming Canada-e-connect conference. Click on the image for a larger view.
I, ________________________________________________the undersigned, give my consent for my photograph and contribution to be published in Tips from the T-List. I have seen and read the material to be published. I understand the following: Tips from the T-List is freely available on the web. Hence, anyone anywhere in the world can read material published. Readers include [...]
Jens Thraenhart and I are spearheading an initiative to publish a book for the Canada-e-connect conference on November 7-9 in Vancouver. The book is titled “Tips from the T-List” and will be a collection of 100 (or so) of the best posts from T-List bloggers. The audience for the book is executives, marketers, and decision [...]
As an IFITT member, I’ve had an opportunity to review the materials presented at the Enter 2007 Conference, which took place in Ljubljana. Much of the focus of IFITT is on the research and academic side and I must admit, the quality of the presentations is very impressive. The presentations, which are produced by academics [...]
Many of you have probably already seen this article from Travolution that describes in detail, the history of online travel. It was the first time I’ve gone through it and I have to say, it was delightful (in a scary sort of way). It is interesting to see how the attitudes to online travel have [...]
An interesting article on Travel Industry Wire about hotel and airline suppliers who are bypassing intermediaries by selling directly to consumers. For some reason, this seems to a hot topic today even though this has been around for many many years. During the first Internet bubble, when OTAs first started to appear, airlines were cutting [...]
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