The TripAdvisor Cities I’ve Visited
So it certainly didn’t take long for TripAdvisor to rebrand their latest million dollar purchase. The “Where I’ve Been” app is now the TripAdvisor Cities I’ve Visited application on Facebook. Although the application is pretty much the same, it has been rebranded with TripAdvisor branding and now includes a less than smooth integration with the TripAdvisor website. The overall feedback from users has been positive although the forum shows quite a bit of dissappointment with adding cities. I can see why TripAdvisor would want to buy the application. They have just guaranteed exposure to over 1.4 Million Facebook users as well as all their friends who regularly check out these profiles. It will be interesting to see just how TA tries to monetize the application.
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