Managed Content is dead, long live UGC

I’ve been commenting a lot recently about the impact that user generated content is having on travel and tourism online. Now it would seem that others are also recognizing that ugc is quickly becoming the content of choice for most savvy travelers. In a recent post, Jens Thraenhart, commented that DMOs and other tourism agencies also had to start looking at ugc seriously if they want to continue effectively marketing to a growing online audience. In my previous post titled “Keeping Travel Agents Relevant“, I discuss how travel agents can increase their value to clients by providing... Read more »