Keeping Travel Agents Relevant

You probably remember the song, “Video Killed the Radio Star”. Well, travel 2.0 is trying to kill the travel agent. Review all the new travel websites whether they are social networking sites, hotel review sites, fare comparison sites, dynamic packaging sites, or large OTA sites, all of them have one primary thing in common; they promote self-service travel which effectively renders the travel agent useless. So what can travel agents and smaller travel agencies do to increase their value to the consuming public? One answer is to for agents to find their niche and share their knowledge.... Read more »