Travel Agents can increase trust by sharing

In a recent article on Travelmole.com, a survey of online travel buyers stated: “Ninety per cent of consumers questioned for online travel site boo.com said their pre-holiday research online was accurate and only 13% of people surveyed trusted travel agents and brochures above online reviews.” Source: http://www.travelmole.com/stories/1119102.php?mpnlog=1 With this waning level of trust in travel agents, how can agents (both online and offline) increase the level of trust that buyers have in them and subsequently increase the likelihood that a customer will purchase from them? One... Read more »