Welcome to the T4 Blog...

Travel & Tourism Technology Trends The travel & tourism industry is all about connections. Connecting people, places, and cultures. Using new technologies, social media, and social networks can help to foster the connections that we share. I would like to share with you some of my experiences as an innovator in this new world of connectivity and build connections for all tourism related businesses both large and small.

23 January 2012 ~ By Matt Zito ~ 0 Comments

Does your lofty sales goal ultimately hurt your chance of success at the launch of your tour and activity start up?

Does your lofty sales goal ultimately hurt your chance of success at the launch of your tour and activity start up?

This is article #4 in a 5 part Start up series for tour and activity travel businesses. In working with travel start ups a consistent theme I come across is the lofty sales expectations the founders place on themselves and their start up at launch. I believe this to be a huge mistake that reduces your overall chances of success. Money gets spent frivolously on activities that focus on attaining a large... Read More...

12 January 2012 ~ By Matt Zito ~ 3 Comments

Jump start your new tour and activity business through distribution.

Jump start your new tour and activity business through distribution.

5 Tips to starting a successful tours and activity travel business. This is Tip #3. In the first two articles I wrote about how to partner and package to help your start up get business in the early stages. This third article is about implementing a simple distribution system so at launch you have other marketers and or marketplaces selling your tour and activity products. There are many new tour... Read More...

29 December 2011 ~ By Matt Zito ~ 0 Comments

Partner with travel suppliers in your destination to create a unique one-of-kind package for your tour and activity business.

Partner with travel suppliers in your destination to create a unique one-of-kind package for your tour and activity business.

5 Tips to starting a successful tours and activity travel business. This is a series of 5 articles to help tours and activity entrepreneurs start a new business. I’ll post one new article each week here at T4. Tip #2: Partner with other travel suppliers in your destination to create a unique one-of-kind package for your tour and activity business. At the Travel Business Academy we teach entrepreneurs... Read More...

21 December 2011 ~ By Matt Zito ~ 3 Comments

5 Tips to starting a successful tours and activity travel business.

This is a series of 5 articles to help tours and activity entrepreneurs start a new business. I’ll post one new article each week here at T4. Tip #1: Introduce yourself and your company’s services to the established travel business owners and tour/activity operators in the destination you plan on starting your business. A simple way to build a new client base is to reach out and build relations... Read More...

16 December 2011 ~ By Stephen Joyce ~ 2 Comments

Open Travel Tour/Activity Schema – What it means for small business

For most small tour operators, the concept of creating a standardized set of XML messages for the distribution of tour and activity data probably sounds like gobbledegook.  For data geeks and standards enthusiasts like the team behind Rezgo, this is a huge milestone in the march towards making small businesses a more visible part of the travel landscape.  For over three years, Rezgo has been working... Read More...

15 July 2011 ~ By Matt Zito ~ 8 Comments

The Micro-Tripper—short-term, purely spontaneous travel enabled by the flash-sale, group buying, and private-travel sale start-ups, the new leisure travel market segment on the rise.

In October at T4, I published, “Is the new, private-sale travel site business model the real deal? an in-depth look, into the new social e-commerce start-ups, their business model and how the deals get structured. As an active online travel business consultant in the new social e-commerce travel space (flash-travel sales), I am confirming, that yes, this new business model is the real deal and is... Read More...

13 June 2011 ~ By Stephen Joyce ~ 2 Comments

Do your homework before doing a Daily Deal

Do your homework before doing a Daily Deal

As a tour and activity business, you are a perfect target customer for the likes of Groupon, Living Social, or any one of hundreds of other daily deal websites popping up on the Internet everyday. But be warned, the daily deals business can be a real nightmare for your company if you are not careful. I’ve written before about the problem with daily deals on Tnooz, a travel technology media... Read More...

31 March 2011 ~ By Stephen Joyce ~ 3 Comments

Calling All Developers, Travel APIs are Waiting for You

Calling All Developers, Travel APIs are Waiting for You

Tnooz and the Open Travel Alliance are putting on THack Vegas, a gathering of developers and travel technology companies who want to collaborate and build some cool stuff to show off at the Open Travel Advisory Forum in late April. The concept behind THack is that developers will get access to some cool open and private APIs in order to build something that they can showcase in front of the audience... Read More...

25 March 2011 ~ By Stephen Joyce ~ 1 Comment

Move Over Car Rentals, There’s a New Kid in Town

Rezgo Sponsored Industry Research Estimates Tour & Activities at $27 Billion For as long as there have been tourists there have been tours, tour guides, and destination based activities.  Unlike the more commonly known travel segments like flights, hotels, car rentals, and cruise, the in-destination tour and activity segment is dominated by very small businesses.  According to research conducted... Read More...

21 December 2010 ~ By Stephen Joyce ~ 6 Comments

What will 2011 bring for tour and activity providers

The more things change, the more they stay the same.  When I first starting commenting on the tour and activity segment almost five years ago, it didn’t take long for me to see the opportunities with small tourism businesses.  It took me a little longer to identify the challenges however.  The tour and activity segment is truly one of the most fascinating travel segments to work with, both... Read More...